Personal Branding Photographer Zurich & Switzerland

Your brand should feel like you.

Not a polished version of who you think you should be.
Not a collection of perfect poses.

But imagery that feels natural, intentional and unmistakably yours.

I work with entrepreneurs, creatives and leaders to translate who they are — and what they’re building — into a visual story that feels true to them.

More than a photoshoot

Before I became a photographer, I worked in branding. And that part of me never really left.

I still love thinking about what makes a brand distinctive. What it should feel like. What you want people to remember. So before we pick up the camera, we start there.

We talk about you, your business, your ideas and where you want to go. Together we create a moodboard and shape the visual direction — from locations and outfits to light, colours, details and the kind of images you actually need.

By the time we start shooting, we already know the world we want to create.

THE EXPERIENCE

Before

We start with your story. Who are you? What are you building? And how do you want your brand to feel? Together we explore the visual direction and create a moodboard that becomes our starting point for the shoot.

We think about location, wardrobe, colours, details and different situations — always with your personality and brand in mind. You don’t have to figure it all out yourself. That’s part of the experience.

During

You don’t need to know how to pose. Actually, I prefer it when you don’t. I’ll guide you when you need it, create the right setting and then give you space to move, work, talk, laugh and simply be yourself.

Some moments are directed. Others just happen. That combination is where the magic usually is.

After

A visual story you can actually use. The result isn’t just a collection of beautiful portraits.

It’s a cohesive library of images that shows different sides of you and your brand — portraits, details, movement, your environment, your work and all those little in-between moments. Images you can use across your website, social media, press, launches and whatever comes next.

My approach

I look at your shoot from two perspectives.

As a photographer, I’m looking for light, connection, movement and those unplanned moments that make an image feel alive.

As someone with a background in branding, I’m also thinking about the bigger picture: how the images work together, what they communicate and whether they truly feel like your brand.

Because a great personal brand doesn’t need to look like everyone else.

It needs to look like you.

Love from customers!

Katia Vlachos

Erna is not only a master of her craft - her photographs are stunning - but she also has a gift for making you feel so much at ease that the photo shoot feels more fun than work. She was organised and responsive ahead of the shoot. Even more important, Erna was thoughtful about my brand and made sure she adapted her photos to reflect my brand message and 'feel', which was priceless. I loved working with Erna and will definitely do it again in the future!

XiXi Floral & Botanical

One great and relaxed experience getting my branding photos done by Erna. She’s amazing with her flexible, warm, welcoming and friendly personality. Never thought I would enjoy and be comfortable in front of a camera. But of course this was not just a camera, it was Erna’s talent. Beautiful images captured that were aligned with my branding. So happy and proud!

Elena Mironov

Erna is without a about one of the most impressive photographers I've ever had a chance to work with. She is versatile yet has a very distinct style. She's talented beyond comprehension, charged with energy and inspiration and very easy tor work with. She's effortlessly and genuinely friendly with both kids and adults alike. And the photos she creates always take my breath away!